Our
History
Mike Beckett and Tony Bishton formed
At
Mike Beckett and Tony Bishton formed
advocus in 2002.At
advocus, we aim to
provide consultancy help to multi-channel retailers in a different
way to that we have experienced from the large corporate
consultancies. We aim to be viewed as experienced advisors – in
fact advocus
is
the Latin 'to summon or call in an advisor'. We aim to assist
businesses to change and improve themselves rather than do the
change for them, or indeed to them. Have you ever had change ‘done’
to you? Exactly!

advocus consultants have
extensive experience across
all
retail channels – high street,
home shopping, catalogues and e-commerce......and many functions – marketing, buying, merchandising, contact centres, supply chain, logistics, order fulfilment, eCommerce, shop operations, warehousing, returns, parcel delivery, consumer credit, finance and infrastructure
Our knowledge is both broad and deep.

advocus we believe that
good retail is the sum of all constituent parts and is only as good
as its weakest link. Broad knowledge in one individual advisor is
very powerful as it enables full understanding of benefit trade
offs across the whole business. That is what we bring to the
businesses we help –
a holistic approach.Over the last 7 years we have been able to help many blue chip and SME retailers. Our approach has nearly always led to repeat business and referrals – we regard this as the true measure of the value and benefit that we have helped deliver.